We produced Red Button & Digital Content for two series of Stewart’s BAFTA award winning “Comedy Vehicle”.
For Series One, working with his TV Producer Richard Webb we invited Armando Iannucci to conduct a series of improvised interviews with Stewart during which he called him to account on themes arising from the show.
In one afternoon we were able to record an entire series worth of red button interviews. The idea worked so well that for Series Two this became the linking mechanism for the TV series, but with Chris Morris replacing Armando.
For his second series with the help of Kevin Eldon we created a Digital Marketing Strategy for Stewart’s show that we sprung on him and then filmed his response;
Despite the fact he hated the use of the word “content” to describe anything we made with him, Stewart was always a delight to work with.