I was The Digital Exec for the BBC across Three Red Nose Days in 2009,2011 and 2013. The joy & challenge of working with Comic Relief is that they drive a coach & horses through BBC orthodoxy.

In 2009 our team turned bbc.co.uk red, creating red nose banners that took over the entire header & footer across bbc.co.uk (apart from BBC News who never put out for Comic Relief). We won a Prix Italia for the Red Nose Day website that year.

Comic Relief 2009 from Will Saunders

In 2011 working with Andy Brerton in BBC Entertaiment we helped deliver 24 Hour Panel People, the UK’s first live, online-streamed 24 hour panel show. Commissioned by BBC3, presented by David Walliams and featuring the cream of British Comedy Talent, #24HRPP was streamed on bbc.co.uk/rednoseday, edited for broadcast on BBC3 and live-blogged using Cover It Live, attracting 241,000 stream requests and trending global #1 on Twitter. To this day I can still recall having to comply a livestream of HIGNFY at cc 6am on a Sunday morning,  a show that is pre-recorded and edited for very good reasons.

In 2013 we live-blogged Miranda Hart’s Mad March during which she was set daily challenges that were revealed on Chris Evan’s Breakfast Show on Radio 2 and then filmed throughout the day and concluded on The One Show on BBC 1. Her final challenge of the week was to arrange a wedding for a young couple at Marylebone High St Registry Office. As there was no One Show on air that evening we picked up the coverage of that event – creating a simulcast on bbc.co.uk, on BBC TV’S Red Button service and on Radio 2. This was seen by over a million people, but never broadcast on TV.