The BBC’s Black & British Season celebrated the rich culture & history of Black Britain. Twenty odd hours of TV programming was commissioned for BBC 2 & BBC 4 but we secured a raft of digital activity to support the season by pointing out that 50% of the UK’s BAME population were under the age of 30 and unlikely to come across much of the TV content.
Your Black & British Moments a personalised journey through Black & British History was produced using the BBC Taster Your Story Engine to augment David Olusogo’s BBC 2 series, Black & British; A Forgotten History .
For BBC Three we produced the music documentary A Dot’s Story of Grime & made a series of videos with vlogger & MC Big Narstie where he settled debates on social media from his barbers chair in Edmonton.
The Big Narstie series of videos have been seen over two million times on BBC Three’s Facebook page.
With BBC Radio 1 Xtra we produced a couple of live debates which were broadcast on radio and streamed on Facebook Live. Each of these centred around topics chosen by the 1Xtra Audience. Content from these was clipped and syndicated on social platforms, with great success.
This clip was seen over half a million times on 1Xtra’s Facebook page.
The most ambitious part of the campaign was #BlackandBritishHero a social media strategy where we utilised BBC & non BBC talent to nominate their #BlackandBritishHero with videos and images posted across a wide variety of accounts.
#BlackandBritishHero trended across the UK on a variety of occassions – it had over 13 million impressions on Twitter, but the highlight for me was after Tinie Tempah’s nominated Lewis Hamilton and Lewis then thanked him sending ripples of apprecation across the internet.
In 2017 the BlackandBritish Campaign was nominated for two Broadcast Digital Awards, Best Content Partnership & Best Digital Programme Support