I led the development & re- launch of the BBC Comedy Website in 2009/10 working closely with Martin Trickey in Comedy commissioning. Our strategy was to create a new home for the best of British Comedy from the past, present & future.
Collection pages featured iconic BBC comedy archive. We themed them around events that would surface highly in search. We also worked with key TV series like The Office to create anniversary events that would drive TV audiences online.
We launched BBC comedy on social media, where on Twitter it now has over 350,000 followers, and we created call & response content for a variety of TV series, including the nascent Mrs Browns Boys on BBC1.
And we then parodied social media marketing norms to promote catchup for series like Stewart Lee’s Comedy Vehicle on iPlayer & Twenty Twelve on BBC 2. Perfect Curve articulated the perfect Digital Strategy for the Olympics
The most important part of the Comedy Website was the role it played in developing new comedy talent. Writers, performers, animators & social talent for the first time had a place at the BBC outside of Radio 4 that would let them take risks and nurture their work;
It was a low risk playground from which TV series were generated including Brian Pern for BBC 4
The BBC Comedy Website was an Honoree at the 2011 Webby Awards in their humor category, where it was beaten by Funny or Die (no shame there)